alter a irresistible the rise of addictive technology and the business of keeping us hooked
Alter A. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
1037 Руб.
Alter A. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
1037 Руб.
Brusatte Steve The Rise and Fall of the Dinosaurs. The Untold Story of a Lost World
2495 Руб.
Описание:
A penetrating indictment of how todays largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds--from an acclaimed Financial Times columnist and CNN analyst WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS AND EVENING STANDARD "Dont be evil" was enshrined as Googles original corporate mantra back in its early days, when the companys cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, its been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth--while evading all semblance of regulation and taxes? In Dont Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul--and ate our lunch. Through her skilled reporting and unparalleled access--won through nearly thirty years covering business and technology--she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Praise for Dont Be Evil "At first sight, Dont Be Evil looks like its doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable books scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trumps election? Foroohar will leave you even more worried, but a lot better informed."--Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower